About Us

Our fabulous collection of gowns have been selected with you in mind, using our extensive experience gathered from serving thousands of happy brides over the years.

We take pride in offering stylish, feminine collections with a modern edge, many of which have been put together especially for Pure and all of which are exclusive to us in our area.

Every Pure customer receives the Peace of Mind that's fostered from a relationship with an honest, caring, and experienced consultant. Our consultants are experts at creating the perfect look for your occasion. As a result, you won't have to deal with the high pressure sales that have become all too common among other shops. At Pure we are always on hand to offer advice and tips on colours, styles and shapes and your own consultant will always do her best to ensure that she looks after you personally, each time you visit, it's a simple thing but helps you to feel at ease and relaxed throughout your time at Pure.

You will also enjoy the privacy of your own bridal suite during your visit, with ample room for you and your guests to enjoy a glass of wine or a coffee and cake! We aim to ensure that you love every moment of your bridal shopping experience with Pure and welcome all feedback, so please do let us know if you think there is anything we could have done to have enhanced your time spent with us.

REALLY USEFUL INFO...

From the moment you book your appointment, whether it be using our state of the art online booking service or simply by calling the showroom, you will begin to see how important both you and your day is to us. If you haven't previously done so, you will be invited to complete a Bridal Interview, giving us all the information about your wedding that is important to you. This in turn will mean that we will already have a feel for what you have in mind before you even set foot through the door!

Once you arrive you will be invited to take a seat where your consultant will chat through your plans and ideas and then she will guide you through our collection of gowns from which you will choose your favourites that you would like to try on.

We would always recommend that you book an appointment to ensure you receive the service and time you deserve. We also ask that you only bring two trusted relatives or friends as your guests, who will give you an honest and genuine opinion and we would suggest that you allow up to two hours for your initial appointment.

Your prompt arrival to appointments is much appreciated, as we do get very busy and want to ensure you enjoy a relaxed visit. We would not wish your appointment to be rushed but as we run a very strict diary we cannot allow your time to run over as this would be unfair to the next bride. We thank you for your understanding.

IMPORTANT NOTE

We apologise that as the bridal showroom and fitting rooms are on different levels it is not suitable environment for prams or buggies as they cannot be watched at all times. We are very happy to make arrangements for wheelchair access, should this be helpful to you, but if possible please do let us know when booking your appointment.

CANCELLATION CHARGE

As we are so busy and regularly have a waiting list for appointments we now ask for your debit/credit card details to confirm your appointment, in the same way that your dentist or beauty therapist would. This simply encourages brides who need to reschedule or cancel their appointment to call us and let us know at least 12 hours in advance, allowing us to reallocate their appointment to a waiting bride. Should you fail to arrive for your appointment without letting us know we will raise a charge of £20.

TOP TIPS for a great appointment

• Wear a strapless, well supporting bra
• Keep underwear colours neutral
• Bring no more than 2 trusted friends or relatives
• If possible, bring a heeled shoe that is a similar height to that which you would like to wear on your wedding day
• Restrict yourself to just 3 or 4 appointments in one day
• Make sure you schedule some time out for lunch!
• Be open minded

MOST IMPORTANTLY − HAVE FUN!

FAQ's

When Should I Buy My Gown

It really is never too early to buy, provided you are confident with your choice. But do remember... read more

How Much Time Should I Leave For Ordering My Dress?

WE ARE CURRENTLY DISAPPOINTING BRIDES WHO ARE LEAVING IT TOO LATE TO ORDER THEIR DRESS. GOWNS FROM... read more

What If I Don't Have This Much Time?

If you don't have much time until your wedding, don't despair! Some of our designers deliver to... read more

Do I Need To Book An Appointment

Whilst we will always do all we can to help you, we recommend that you always book an appointment... read more

When Can I Come In?

We are open from 10.00 till 5.30 every weekday and from 9.30 until 5.30 on Saturday. We are closed... read more

What Sizes Do You Stock

Our regular sample gowns range from a size 10 to a size 18 and our curvy couture collection samples... read more

Can I Park Nearby?

Yes, you have a choice of either on street parking or various pay and display car parks nearby.... read more

How many guests can I bring to my appointment?

We recommend that you choose wisely and bring no more than 3 trusted friends or relatives with you... read more

How long will my appointment last?

It's always best to allow around two hours for your initial bridal appointment. Please see Your... read more