It really is never too early to buy, provided you are confident with your choice. But do remember that your gown is made especially for you and can take up to six months to arrive with us and you must allow time for fittings and alterations on top of this. Our helpful table below shows you the latest dates for ordering.

Whilst your wedding may feel a whole world away at the moment, the closer you get to the big day the more things you will have to think about, so if you know your gown is all in hand well in advance, it’s just one less thing to worry about and there’s nothing worse than feeling that you are being hurried into making a rush decision, so do give yourself plenty of time if you can.

Month of Wedding Latest Month To Buy
January April
February May
March June
April July
May August
June September
July October
August November
September December
October January
November February
December March
We are currently disappointing brides who are leaving it too late to order their dress. Gowns from Maggie Sottero and Sottero & Midgley take a minimum of 6 months to arrive with us and we will not be able to accept your order should you have less than 8 months until your wedding as this will not allow sufficient time for your dress to arrive and for you to have your alterations completed in a stress-free time frame. This is beyond our control and we hate to disappoint our brides, so please do give yourself ample time to order. Thank you.
If you don’t have much time until your wedding, don’t despair! Some of our designers deliver to shorter timescales if needs be. They do raise a charge of £50 for this, but it does mean that sometimes a gown can be delivered in as little as 4 − 12 weeks.

Take a look at Eternity, Suzanne Neville and San Patrick on our designer pages for dresses which can be delivered in 12 weeks.

We also have our fabulous range of limited edition ex sample gowns all in excellent condition and available to buy off the peg. These all have genuine reductions on the RRP too, so you will often be able to find your dream gown at a dream price and take it away with you there and then!

Whilst we will always do all we can to help you, we recommend that you always book an appointment where possible to ensure that we are able to give you all the time you need to try your favourites from our collection.
We are open from 10:00am till 5:30pm every weekday and from 9:30am until 5:30pm on Saturday. We are closed on Sunday.
Our regular sample gowns range from a size 10 to a size 20, but all our styles are available to order from a size 6 to size 32.  We hold regular Curvy Collection events where the sample sizes are all a size 20 plus. Please contact us for further information about these events.
Yes, you have a choice of either on street parking or various pay and display car parks nearby. Please see the map under contact us to find their location.
We recommend that you choose wisely and bring no more than 3 trusted friends or relatives with you as we have limited seating and sometimes too many opinions can be confusing.
It’s always best to allow around two hours for your initial bridal appointment. Please see Your Appointment to find out what to expect and for our top tips for a great visit
Yes, we raise a £10 booking fee for all first visits to the boutique. We realise that this is not common practice in our region, however, it ensures that our diary runs smoothly and we can be confident that our brides will arrive for their appointments or cancel their booking if they are unable to attend, thus allowing us to offer the appointment to a bride on our waiting list. The £10 is redeemable against any purchase made in store at any time.
Yes we do!  We have partnered with OmniCapital Finance allowing us to offer all of our brides up to 12 months interest free credit.  Use the finance calculator button by your favourite dress to see what your monthly payments would be.


This privacy policy sets out how Pure uses and protects any information that you give us when you use this website or sign up to our newletters, communications or competitions.

Pure is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Pure may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1st June 2017.

What we collect

We may collect the following information:

  • name and wedding date
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.