When I opened the doors to my little boutique over 13 years ago I could never have imagined it would become the Pure it is today. What a whirlwind it has been ever since, I don’t think my feet have actually touched the ground in all that time! But I still love it all as much today as I did back then, even though Pure is barely recognisable from those early days. Over the years we’ve grown into the wonderful business we are today, in our stunning ‘forever’ boutique and I really couldn’t be more proud of all we have achieved together. I’m also mum to Coco, Pure’s gorgeously crazy, resident pooch!
Pure’s Fab Manageress
There is no way that Pure would be Pure without Gemma! She’s my longest serving member of the team and started working here as a part-time consultant when she was just 22. Older and wiser now, she is the glue that holds us all together. These days she doesn’t have many opportunities to serve our lovely brides as she’s often up in the office making sure everything is running smoothly. But on the days when she is on the shop floor, you can be sure you’re in the safest of hands, there’s really nothing she doesn’t know and is our Pure Guru!
Juliette has worked at Pure for some time now and is still loving every minute. She has an extensive background in Visual Merchandising and a real passion and flair for making everything look beautiful, including her lovely brides and dare we say it, the grooms and groomsmen too. She’s always got a plan or an idea for what we can do next, and can regularly be found with scissors and sticky tape coming up with her next wonderfeul creation! Juliette recently came up with the idea of a Loyalty Card for our gents, so watch this space, it will be coming soon!
Becky is one of our newer members of the team but has years of experience as before joining us she was Events Manager at a venue in Suffolk. Becky has just married her lovely Robbie and organised every detail of her own wedding. She’s totally unflappable and is always smiling, a pleasure to be around, & loving all things ‘wedding’, she can’t wait to hear all about yours!
Clair was once described by one of her brides as ‘beautifully bonkers’ and I think that absolutely sums her up! She’s wonderfully caring and enthusiastic and just can’t help but get excited with every new bride that she meets. Full of life and energy, and our resident ‘Bake Off’ guru, sometimes she even brings her bakes in for our brides to try, cross your fingers it’s on the day you visit!
Annette has been with Pure forever!! Well about 10 years we think! She came to work for us when we had our little shop on St Benedicts Street and has been a big part of our Pure family ever since. Originally from Essex, and addicted to Estee Lauder, she just can’t help herself and has to have a little bit of glitter somewhere! It’s fair to say she’s definitely the sparkliest member of the team!
The newest member of our team, you may recognise Stacy as she joined us from The Wedding Party earlier this year. She has taken to her new role like a duck to water and is always full of energy and inspiration for her lovely brides.
Coco wins the cutest ‘member of the team’ award hands down! She is a little bundle of fluff that occasionally makes an entrance onto the shop floor, despite that being against ALL the rules!