A refreshing departure from the usual bridal shops and boutiques, Pure offers a new approach to shopping for your bridal gown. Your experience is our priority.

Our fabulous collection of gowns have been selected with you in mind, using our extensive experience gathered from serving thousands of happy brides over the years.

We take pride in offering beautiful, feminine collections with a modern edge, which have been selected using our years of experience and knowledge, all of which are exclusive to Pure in our area.

Every Pure customer receives the Peace of Mind that’s fostered from a relationship with an honest, caring, expertly trained and experienced bridal consultant. Our consultants are experts at creating the perfect look for your occasion. As a result, you won’t have to deal with the high pressure sales that have become all too common in our industry. At Pure we are always on hand to offer advice and tips on colours, styles and shapes and your own consultant will always do her best to ensure that she looks after you personally, each time you visit, it’s a simple thing but helps you to feel at ease and relaxed throughout your time spent at Pure.

You will also enjoy the privacy of your own bridal suite during your visit, with ample room for you and your guests to enjoy a truly personal visit. We aim to ensure that you love every moment of your bridal shopping experience with Pure and welcome all feedback, so please do let us know if you think there is anything we could have done to have enhanced your time spent with us.