This is an interesting question and one that seems to come up more and more lately.

The simple answer is, No.

Our gowns start at £749, which is less than many dresses you’ll find at Wed2Be and other ‘off the peg’ retailers.  However, unlike these high street chains we only stock wedding dresses from genuine bridal designers. The misconception that this makes them more expensive is an unfortunate one. All of our gowns are expertly designed, cut and carefully handmade to give the best possible quality for our brides.  They are worked on by expert seamstresses who are paid according to their quality of work and this can be expensive.

However, here at Pure we price our gowns fairly which means our brides don’t pay more for our gowns than is right.

We don’t include the expert 1-1 service that we provide in our prices, the sumptuous private bridal rooms that our brides have the use of, the alterations service we offer, the steaming and preparation of your personally handmade gown, our £1000 free gown insurance cover or the fact that you can spread the cost of your dress and accessories over 12 months completely interest free. You simply pay the right price for your gown and all of the other benefits that you receive by buying from a local independent retailer are just part of the service we expect to offer you, our brides.

Our service to you doesn’t end when you buy your dress, in fact, that’s just where it begins!

After all, you’re buying possibly the most important item of clothing you’ll ever wear, you deserve to look and feel amazing on your wedding day, and that’s what we’re all about here at Pure…..making you FEEL amazing…from start to finish…and everywhere in between!