It really is never too early to buy, provided you are confident with your choice. But do remember that your gown is made especially for you and can take up to six months to arrive with us and you must allow time for fittings and alterations on top of this. Our helpful table below shows you the latest dates for ordering.

Whilst your wedding may feel a whole world away at the moment, the closer you get to the big day the more things you will have to think about, so if you know your gown is all in hand well in advance, it’s just one less thing to worry about and there’s nothing worse than feeling that you are being hurried into making a rush decision, so do give yourself plenty of time if you can.

Month of Wedding Latest Month To Buy
January April
February May
March June
April July
May August
June September
July October
August November
September December
October January
November February
December March
We would always recommend giving yourself as much time as you can, as this gives you so much more choice. But we have a range of dresses to buy off the peg along with access to all of our designers stock and so don’t worry if you have less than 9 months to go.
If you don’t have much time until your wedding, don’t despair! We have ranges to buy off the peg and have access to our designers stock, so there’s no need to panic, the more time you have the more choice you have, and so that’s the best way to think about it.
Our door is always open and you are always welcome to pop in and browse, but if you’re hoping to try on your favourites we recommend that you book an appointment where possible to ensure that we are able to give you all the time you need and that one of our trained stylists is available to look after you.
You are welcome to pop in anytime. We’re  open from 10:00am till 5:30pm every weekday and from 9:30am until 5:30pm on Saturday. We are closed on Sunday. Our winter opening hours run from 1st November to 31st January when we are open 10.00am till 4.00pm on Tues-Fri and 9.30am until 5.30pm on Saturdays. We are closed on Sundays and Mondays during the winter.
The gowns on our rails range in size from a 10 to a size 26, but all our styles are available to order from a size 6 to size 32.  We carefully choose our dresses to enhance every figure, every bride should look and feel amazing on her wedding day and size shouldn’t come in to it.
Yes, you have a choice of either on street parking or various pay and display car parks nearby. Please see the map under contact us to find their location.
We recommend that you choose wisely and bring no more than 3 trusted friends or relatives with you as sometimes too many opinions can be confusing.
It’s always best to allow around two hours for your initial bridal appointment. Please see Your Appointment to find out what to expect and for our top tips for a great visit

No, we give you a full, two hour luxury appointment with your own dedicated stylist and private bridal room absolutely free of charge.  This does mean that we do need you to let us know if you’re unable to attend though,  as you will appreciate we get very busy and we do have a waiting list for Saturday appointments, and so we can offer your space to another lucky bride if we know you’re no longer coming along. We really appreciate your help with this.

Yes we do!  We are proud to be the only store in the area to have partnered with a finance company allowing us to offer all of our brides up to 12 months interest free credit (STS).  Why not check out the finance calculator button by your favourite dress to see what your monthly payments would be on your perfect gown, it might be more affordable than you think!
The short answer is no.

Our gowns start at £749, which is less than many dresses you’ll find at Wed2Be and other ‘off the peg’ retailers.  However, unlike these chains we only stock gowns from genuine bridal designers. The misconception that this makes them more expensive is an unfortunate one. All of our gowns are expertly designed, cut and carefully handmade to give the best possible quality for our brides.  They are worked on by expert seamstresses who are paid according to their quality of work and this can be expensive.

However, here at Pure we price our gowns fairly which means our brides don’t pay more for our gowns than is right.  We don’t include the 1-1 service that we provide in our prices, the sumptuous private bridal rooms that our brides have the use of, the alterations service we offer, the steaming and preparation of your personally handmade gown or the fact that you can spread the cost of your dress over 12 months completely interest free. You simply pay the right price for your gown and all of the other benefits that you receive by buying from a local independent retailer are just part of the service we expect to offer you, our brides.

Our service to you doesn’t end when you buy your dress, in fact, that’s just where it begins!

After all, you’re buying possibly the most important item of clothing you’ll ever wear, you deserve to look and feel amazing on your wedding day, and that’s what we’re all about here at Pure…..making you FEEL amazing…from start to finish…and everywhere in between!

This privacy policy sets out how Pure uses and protects any information that you give us when you use this website or sign up to our newletters, communications or competitions.

Pure is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Pure may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1st June 2017.

What we collect

We may collect the following information:

  • name and wedding date
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.