When I opened the doors to my little boutique over 14 years ago I could never have imagined it would become the Pure it is today. What a whirlwind it has been ever since, I don’t think my feet have actually touched the ground in all that time! But I still love it all as much today as I did back then, even though Pure is barely recognisable from those early days. Over the years we’ve grown into the wonderful business we are today, in our stunning ‘forever’ boutique and I really couldn’t be more proud of all we have achieved together. I’m also mum to Coco, Pure’s gorgeously crazy, resident pooch!
Pure’s Fab Manageress
There is no way that Pure would be Pure without Gemma! She’s my longest serving member of the team and started working here as a part-time consultant when she was just 22. Older and wiser now, she is the glue that holds us all together. These days she doesn’t have many opportunities to serve our lovely brides as she’s often up in the office making sure everything is running smoothly. But on the days when she is on the shop floor, you can be sure you’re in the safest of hands, there’s really nothing she doesn’t know and is our Pure Guru!
Our lovely Racheal is one on the newer members of the Pure team, but she’s got several years experience working with brides and helping them to find their perfect gown.
Always bright and bubbly and always keeping the rest of us on our toes with her attention to detail, she’s so knowledgeable and passionate about what she does and you can be sure you’re in safe hands if Racheal is your personal stylist as she has a real flair for just instinctively knowing which dress her brides will love…no pressure tho eh Rach!
Annette has been with Pure forever!! Well about 10 years we think! She came to work for us when we had our little shop on St Benedicts Street and has been a big part of our Pure family ever since. Originally from Essex, and addicted to Estee Lauder, she just can’t help herself and has to have a little bit of glitter somewhere! It’s fair to say she’s definitely the sparkliest member of the team! Netty is now Head of Menswear focusing on bringing the best range of mens hire to Pure.
Stacy joined us from The Wedding Party after they sadly closed in 2017. She has taken to her role like a duck to water and is always full of energy and inspiration for her lovely brides. She enthuses about all things wedding, and can’t help but get caught up in all the excitement of her brides wedding planning. Always the joker and always smiling, she’s just Pure’s little ray of sunshine. You can be sure you’ll leave with a smile on your face if Stacy is your personal stylist.
Coco wins the cutest ‘member of the team’ award hands down! She is a little bundle of fluff that occasionally makes an entrance onto the shop floor, despite that being against ALL the rules!
She’s even recently gatecrashed a photo shoot making her modelling debut and ending up on the front cover of a regional wedding mag!