What makes us different?

We have recently been nominated in the category 'Best Bridal Retailer' in The Wedding Industry Awards...which in itself is uber exciting :-), but during the process I had to write a little about us for the judges.  We have no idea if we've made the final yet by the way, the closing date is 9Th October, so we'll know soon enough after that [...]

BIG Shop changes…and BIGGER announcement coming soon….

Well, I've been rather quiet on my blog lately as I've been busy working in the shop making changes to the layout.  Our fab men's hire department , Pure Suit Hire, has just been growing and growing since it opened back in 2012 and finally even I had to admit defeat and accept that I somehow needed to give it more space, without [...]

Maggie Sottero’s new Curve Collection

You may have seen my other blog post about our recent buying trip to Maggie Sottero for A/W2018.  Well we couldn't have been more thrilled to find out that Maggie has decided to make a core range of their gowns, not a different range, but key styles from the real collection, in a construction that will bring out the best in our curvy [...]

The Beautiful Maggie Sottero AW2018 Collection Launch Video – it’s not what you ‘re expecting…

It's no secret that we are HUGE Maggie Sottero fans here at Pure.  Every year, season after season her designs offer incomparable fit, quality and beauty.  There is always so much excitement and a buzz around the place when it's time to go along and buy the new season collection.  And you may have already seen an earlier post from our buying trip [...]

The Royal Wedding – What Will Meghan Markle wear?

With a little over three weeks until the Royal Wedding of Prince Harry and Meghan Markle we're fizzing with excitement here at Pure with thoughts of what the bride will be wearing. We really think she'll have a couple of dresses, one more traditional and in keeping for a Royal and one which we may never get to see for the after party! [...]

Pure & Bride Magazine – video shoot

So this year we've been approached by Bride Magazine to work collaboratively on a joint idea with them. We're going to be filming a series of video's offering top tips, from what to expect from your bridal boutique, to the basics you should know about buying a bridal gown and ordering your menswear. We recently filmed one element of the first video and [...]

Marry In Norfolk Cover Shoot

Today we had the front cover photo shoot for Marry in Norfolk Magazine.  We were thrilled to be asked to get involved and excited for our first photo shoot at this stunning all got a little more exciting when the huskies turned up! We’ve never done a shoot with animals as the props before, and so I had no idea what to [...]

Road Trip! – Buying the Maggie Sottero AW2018 Collections

We love a good road trip...well who doesn't? But when it's a team road trip, and we're all on board and all going to buy Maggie Sottero wedding dresses...well, we're just like kids in a sweet shop! This season the key trends were sleeve details, lace is still very big, as are plunge necklines and beading.  This season Maggie have come up with [...]

Do you know about our own Separates collection? Pure’s – Designed By You

We have been in the wedding dress business for a long time now and so we are always confident in the collections we buy from our designers.  But, they can't always predict what our brides want and we often find ourselves in a situation where a bride will love the top of one gown and the bottom of the fact it happens [...]