Why Pure?

Pure Brides opened in 2004, and has risen to become one of the leading bridal boutiques in East Anglia, now proudly holding the title of ‘Best Bridal Retailer in the East of England 2019’.

We’re committed to providing a personal and unforgettable wedding dress shopping experience for every bride who walks through our doors. Featuring a warm, inviting showroom where you can browse our entire collection, three private bridal rooms with seating for family and friends, and a friendly team of knowledgeable stylists, our store is an essential shopping destination when you begin searching for your gown.

With a beautifully-curated selection of designer wedding dresses at affordable prices, Pure Brides offers a wedding gown shopping experience like no other in the Norwich area. As exclusive retailers of several international bridal design labels, including Maggie Sottero, Enzoani and Essense of Australia, our city centre showroom is the premier shopping destination for brides-to-be. Intimate, individualised attention from knowledgeable staff will help you say “yes” to your dream wedding dress in a relaxed and fun environment. From wedding dresses to bridesmaids gowns, and even wedding accessories, Pure’s spacious boutique is the perfect space to begin your bridal journey!

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