This event has now ended
The Milla Nova Edit took place 14–16 August 2026. If you missed it, our full Milla Nova collection is still available to try in the showroom. Book a bridal appointment to experience it.
Book an AppointmentThe Milla
Nova
editFree to attend · Limited appointments · 10% applies to Milla Nova gowns ordered during the event
Off Every Milla Nova Gown
For the first time at Pure · Three days only · 14–16 August 2026
For the first time ever at Pure, we are offering 10% off every Milla Nova gown ordered during the Edit.
If Milla Nova is already on your wish list, this is the weekend to find your dress.
BOOK MY MILLA NOVA APPOINTMENTFree to attend · No booking fee
"Milla Nova is one of the most sought after bridal designers in the world, known for bold silhouettes, incredible corsetry and unforgettable detail. At Pure, we do not normally discount our Milla Nova collection. For three days only, every Milla Nova gown ordered during the Edit will receive an exclusive 10% saving."Anna Hare, Founder & UK Brand Agent for Milla Nova
As Milla Nova's official UK Brand Agent, Anna has a unique relationship with the designer and has worked closely with the brand for years. She has personally hand-selected every gown in Pure's Milla Nova collection.
The Milla Nova Edit is our opportunity to celebrate the collection at Pure with something we have never offered before. 10% off every Milla Nova gown for three days only.
What's Included
The Edit Experience
Every bride attending the Milla Nova Edit will enjoy an elevated Pure appointment, including complimentary prosecco and dedicated one to one styling.
10% Event Saving
Enjoy 10% off any Milla Nova gown ordered between 14th and 16th August.
For three days only.
A Little Something From Us
Every bride who says yes to her Milla Nova gown during the Edit will receive a special gift from Pure.
Presented when your Milla Nova order is confirmed.
What Could 10% Mean For You
Examples shown for illustration only. The saving is calculated as 10% of the price of the Milla Nova gown ordered during the event.
THE MILLA NOVA EDIT ENDS TOMORROW
This event is free to attend. Your appointment is completely complimentary and includes the full Pure styling experience.
Appointments are available for three days only. Once the remaining spaces are booked, we will not be able to add further appointments.
