Welcome to Pure

Bridal Retailer of the Year 2019 – England

The Award Winning
Wedding Dress Showroom in Norwich

Crowned as the Best Bridal Retailer in the country, Pure Brides will give you a Wedding Dress shopping experience like no other in the Norwich area, Pure Bride’s spacious boutique is the perfect place to begin your bridal journey!
Together, we’ll create fun and positive memories that will last a lifetime and that you’ll treasure forever!

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Pure & Coronavirus Closure

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Bridal Gowns

View our entire range of fabulous wedding dresses here. All of the gowns shown on our site are available to try on in store, you can even book online too xx

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Essense of Australia

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Suit Hire

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Browse Online

Signature Scent

The Perfect Bridal Fragrance

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Visit Us In Store

Designer Collections

All of our wedding dresses are hand selected from our designers collections, with you, our brides, in the forefront of our mind.

Browse Our Collections

Why Pure

About Us

Contact Us

Get In Touch

What Our Brides Say About Us



More Info

Pure App


Our Boutique

We’re so proud of our beautiful store and take great pride in creating a warm and welcoming environment for each and every one of our customers.

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Follow us on Instagram

Here @purebrides we love all things Wedding, set in Norwich’s historic Lanes, we’ve helped beautiful brides find The One for over 14 years #puresbridetribe.

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Bridal Awards