Where Every Moment Feels Like a Celebration
Here at Pure, it’s really not ‘About Us’, it’s actually all ‘About You’.
At Pure we’re all about creating those life moments...that's why our brides are at the heart of all we do. From the second you enter our luxe showroom, you'll know what we mean...airy, bright and PERSONAL LOUNGES for you and your guests to enjoy, a COOL BAR where you can celebrate your YES and all the other little touches... you'll immerse yourself in the SHOPPING TRIP OF YOUR LIFE, creating your dream bridal look, with your new bestie (aka your super-skilled stylist) by your side, every step of the way 🤍
We can't wait to meet you, hear your story and all your hopes and dreams for your big day. XOXO
Shop By Style
of Wedding Dresses
To us, YOU, our brides are all ICON’s and so we have curated our own collection of ICONIC gowns to give you all what you truly deserve. The very best. This exciting collection of gowns is exclusive to Pure and every style is guaranteed to make you feel incredible. Hand selected to offer a wide variety of styles so there is something for every bride, exquisitely hand finished with careful attention to the details, you’ll absolutely feel like an ICON when you say YES to your ICONIC dress.
“A truly incredible experience. I was made to feel listened to, beautiful and very special on this dress choosing day. I said yes to the dress!! Loved the blushing bride experience and recommend it. Renee was fabulous and made me feel totally at ease during my appointment and the dress her colleague picked was the one I said yes to. Thank you again ladies for making me feel amazing xx” - Kim Turner
“A truly incredible experience. I was made to feel listened to, beautiful and very special on this dress choosing day. I said yes to the dress!! Loved the blushing bride experience and recommend it.” - Kim Turner
Read more love notes
Our Famous WINTER 'WOW' WEDDING DRESS SAMPLE SALE is happening again in December! Genuine Designer Gowns from Milla Nova, WONA Concept, Evie Young, Maggie Sottero and many more, all from just £599, perfect if you're thrifty, want a second dress or simply don't have time to order (less than 9 months till your wedding)
Click 'LEARN MORE' to get all the info you need!