VIB
Luxe
This is bridal shopping, reimagined.
From the moment your chauffeur arrives to collect you, to the moment you leave The Ivy, every detail of your VIB experience has been carefully considered to make you feel completely special.
Unhurried, personal and joy-filled, this is your time to celebrate, relax and find the one, with the people who matter most.
The only appointment of its kind offered by any bridal showroom in the UK
Your Day, In Full
Arrive in a Chauffeur Driven Car
Your VIB Luxe experience begins the moment we collect you. A chauffeur driven car arrives at your door and brings you and your guests directly to our showroom in style.
Exclusive Showroom, Yours Alone
For three full hours, the entire Pure Brides showroom is reserved exclusively for you and your guests. No other brides, no noise, no interruptions. Just the full, undivided attention of our team.
Two Dedicated Stylists
Two of our most experienced stylists work in tandem, entirely focused on you. Every gown is considered, every detail curated, every moment of the appointment shaped around your vision.
Cocktails & Prosecco
Prosecco and signature cocktails flow freely throughout your appointment for you and your guests. We're celebrating after all.
Your Full Content Reel
A dedicated content creator captures every reaction, every reveal, every tear throughout your appointment. Your beautifully edited reel will be shared with you as soon as possible after the day, yours to keep and treasure forever.
Your Curated Playlist
Share your music with us ahead of the appointment and we will set the soundtrack. Every song chosen to make the moment feel entirely, unmistakably yours.
Champagne Cream Tea at The Ivy
Your day concludes with a champagne cream tea for you and your guests at The Ivy, Norwich. A perfect close to a perfect day.
"We didn't just create an appointment. We created a moment."
Give Her a Day She'll Never Forget
The VIB Luxe experience is an unforgettable gift for the bride in your life.
Whether she is your fiancee, daughter, granddaughter or a very special friend, this is so much more than a bridal appointment. It is a beautifully curated day, created entirely around her, filled with celebration, luxury and memories she will treasure forever.
Simply call us and we will take care of every detail.
Your VIB Luxe Experience
VIB Luxe is available on Tuesdays and Thursdays, with appointments at either 10am or 1pm. Fill in a few details and our team will be in touch to discuss your preferred date and take care of everything from there.
Per appointment · All inclusions · Tuesdays and Thursdays · 10am or 1pm
The VIB Luxe is not booked online. To ensure every detail is arranged perfectly, we ask that you call or email us to reserve your date.
* Chauffeur driven car collection is available within a 30-mile radius of Norwich NR1 3BY. If you are travelling from further afield, we will arrange an Airbnb or provide a voucher towards a hotel stay so you can make a full day of it. VIB Luxe is available on Tuesdays and Thursdays at either 10am or 1pm, for the bride and up to 5 guests.