Plus Dresses

At Pure we proudly embrace all our curves. We celebrate real women and we know that the right gown, that fits your perfectly, will make you feel incredible and so our collection embodies that ethos and 25% of our gowns are size UK20 and above. Straight-from-the-runway trends, offering plenty of appeal for the classic or modest bride. Exquisite details and curve-hugging silhouettes make our plus-size wedding dresses a dream so whether it's sexy, sassy, boho, princess or classic...we have the dress for you!

Below you'll see just a small selection of the styles we hold in store