Pure’s Very Proud Owner

When I opened the doors to my original little boutique almost 20 years ago I could never have imagined it would become the Pure it is today. But I still love it all as much now as I did back then, even though Pure is barely recognisable from those early days. Over the years we’ve grown into the wonderful business we are today and I really couldn’t be more proud of all we have achieved together. And ah yes…I’m also mum to Coco, Pure’s gorgeously crazy, resident pooch!

Pure’s Bridal Manager

Our Bridal Manager Molly is so full of love it hardly seems real - the kind of person who walks into a room and instantly makes everything feel softer, warmer, and a little more magical. She has an uncanny way of reading minds, understanding hearts, and turning bridal dreams into reality. Life with Molly truly feels like a fairy tale: all love, laughter, caring, and wonderful friendship. She’s the gentle magic at the centre of our Pure Family, and every bride who meets her feels it too.

Social Media & Events Manager

With a heart as big as her personality, Riro pours love, creativity, and pure joy into everything she does. She’s the spark behind all of our most magical moments - the ideas, the laughter, and the energy that make Pure feel like Pure. And she loves us right back, always surprising the team with thoughtful moments, little treats, and the kind of kindness that stays with you. From shaping our social presence to bringing our biggest events to life, her passion and instinct are second to none. She’s a whirlwind in the best possible way - and the reason everything looks (and feels) completely unforgettable.

Bridal Stylist 

Jade is the friend who celebrates you loudest, laughs with you hardest, and somehow turns every moment into a memory. She brings tears of joy, belly laughs, and the kind of hype-girl energy everyone wishes they had by their side - and she pours that same magic straight into her bridal appointments. Brides leave her room feeling lifted, loved, and like the very best version of themselves. Jade is the woman you want at every event in life, especially your bridal appointment!

Bridal Stylist

Warm, thoughtful, and endlessly caring, Vicki has a natural glow about her - the kind that instantly puts brides at ease and makes them feel truly cherished. She listens deeply, celebrates every moment, and is the queen of the wildcard - always pulling out that unexpected dress that ends up being the one. When she’s not in the showroom, she’s with her beloved dog Ralphy and her husband Mike - the two who bring her just as much joy as she brings to our brides.

Bridal Stylist

Meet Martina - our little Polly Pocket princess Full of sparkle, heart, and pure joy, Martina brings magic to every appointment. She has a way of lighting up the room, filling our days with love, laughter, and the kind of energy brides never forget. A tiny powerhouse with a huge heart... and a little bit of fairy dust in everything she does.

Bridal Stylist

Lizzie has a way of making every bride feel safe, cared for, and truly beautiful. Her presence is soothing, her kindness is effortless, and she brings a quiet confidence that instantly puts hearts at ease. But don’t be fooled - her quick wit can catch you by surprise in the best possible way. She’s a wonderful friend, an incredible colleague, and the kind of stylist who makes every appointment feel grounded, special, and SO full of heart.