Pure’s Very Proud Owner

When I opened the doors to my original little boutique almost 20 years ago I could never have imagined it would become the Pure it is today. But I still love it all as much now as I did back then, even though Pure is barely recognisable from those early days. Over the years we’ve grown into the wonderful business we are today and I really couldn’t be more proud of all we have achieved together. And ah yes…I’m also mum to Coco, Pure’s gorgeously crazy, resident pooch!

Our Bridal Manager Molly has a calm, warm presence that instantly puts brides at ease. She has a natural gift for understanding people and making every appointment feel supported and stress-free. She brings that same kindness to her team - encouraging, uplifting, and always leading with care. At home, she shares her world with her beautiful daughter Bella and her wonderfully supportive husband - a family that reflects all the love she pours into Pure. Steady, thoughtful, and dedicated, Molly makes every bride feel genuinely seen and celebrated.

Riro is our Social Media & Events Manager, bringing creativity, energy, and a sharp eye for detail to everything she does. With a degree in Fashion, she leads our social presence and plays a key role in delivering our biggest events, ensuring everything looks and feels unmistakably Pure. Thoughtful, instinctive, and endlessly passionate, she’s a driving force behind the moments that make our brand so memorable - both for our customers and our team.

Jade is a Bridal Stylist known for her hilarious sense of humour, big energy, and ability to make every appointment feel like a celebration. An amazing mum to her two children and a brilliant wife, she brings warmth, confidence, and plenty of laughs into everything she does. Brides leave Jade’s room feeling uplifted, supported, and genuinely excited - because with Jade, the experience is just as unforgettable as the dress.

Warm, thoughtful, and endlessly caring, Vicki has a natural glow about her - the kind that instantly puts brides at ease and makes them feel truly cherished. She listens deeply, celebrates every moment, and is the queen of the wildcard - always pulling out that unexpected dress that ends up being the one. When she’s not in the showroom, she’s with her beloved dog Ralphy and her husband Mike - the two who bring her just as much joy as she brings to our brides.

Meet Martina - our little Polly Pocket princess Full of sparkle, heart, and pure joy, Martina brings magic to every appointment. She has a way of lighting up the room, filling our days with love, laughter, and the kind of energy brides never forget. A tiny powerhouse with a huge heart... and a little bit of fairy dust in everything she does.

Lizzie is a Bridal Stylist with a calm, reassuring presence and a quick wit that often catches you by surprise. She creates a relaxed, supportive atmosphere where brides feel comfortable, confident, and completely themselves. Outside the showroom, Lizzie is an amazing mum to her two children and shares family life with her loving husband - something that clearly reflects in the steady, thoughtful energy she brings to every appointment.

My work at Pure is all about supporting our wonderful brides and grooms - sharing helpful information, celebrating exciting moments, and guiding them through every stage of their beautiful journey. Alongside marketing, I also style at weekends, something I absolutely adore. Helping women see their beauty and watching confidence grow is an honour every time. Outside of Pure, I’m married to my wonderful husband and mum to a perfectly chaotic little boy who keeps life loud and full of love. Being part of someone’s wedding journey (in any way) is something I’m endlessly proud of.