Pure’s Very Proud Owner

When I opened the doors to my original little boutique almost 20 years ago I could never have imagined it would become the Pure it is today. But I still love it all as much now as I did back then, even though Pure is barely recognisable from those early days. Over the years we’ve grown into the wonderful business we are today and I really couldn’t be more proud of all we have achieved together. And ah yes…I’m also mum to Coco, Pure’s gorgeously crazy, resident pooch!

Pure’s Bridal Manager

Our Bridal Manager Molly has a calm, warm presence that instantly puts brides at ease. She has a natural gift for understanding people and making every appointment feel supported and stress-free. She brings that same kindness to her team - encouraging, uplifting, and always leading with care. At home, she shares her world with her beautiful daughter Bella and her wonderfully supportive husband - a family that reflects all the love she pours into Pure. Steady, thoughtful, and dedicated, Molly makes every bride feel genuinely seen and celebrated.

Social Media & Events Manager

Riro is our Social Media & Events Manager, bringing creativity, energy, and a sharp eye for detail to everything she does. With a degree in Fashion, she leads our social presence and plays a key role in delivering our biggest events, ensuring everything looks and feels unmistakably Pure. Thoughtful, instinctive, and endlessly passionate, she’s a driving force behind the moments that make our brand so memorable - both for our customers and our team.

Bridal Stylist

Jade is a Bridal Stylist known for her hilarious sense of humour, big energy, and ability to make every appointment feel like a celebration. An amazing mum to her two children and a brilliant wife, she brings warmth, confidence, and plenty of laughs into everything she does. Brides leave Jade’s room feeling uplifted, supported, and genuinely excited - because with Jade, the experience is just as unforgettable as the dress.

Bridal Stylist

Warm, thoughtful, and endlessly caring, Vicki has a natural glow about her - the kind that instantly puts brides at ease and makes them feel truly cherished. She listens deeply, celebrates every moment, and is the queen of the wildcard - always pulling out that unexpected dress that ends up being the one. When she’s not in the showroom, she’s with her beloved dog Ralphy and her husband Mike - the two who bring her just as much joy as she brings to our brides.

Bridal Stylist

Meet Martina - our little Polly Pocket princess Full of sparkle, heart, and pure joy, Martina brings magic to every appointment. She has a way of lighting up the room, filling our days with love, laughter, and the kind of energy brides never forget. A tiny powerhouse with a huge heart... and a little bit of fairy dust in everything she does.

Bridal Stylist

Lizzie is a Bridal Stylist with a calm, reassuring presence and a quick wit that often catches you by surprise. She creates a relaxed, supportive atmosphere where brides feel comfortable, confident, and completely themselves. Outside the showroom, Lizzie is an amazing mum to her two children and shares family life with her loving husband - something that clearly reflects in the steady, thoughtful energy she brings to every appointment.