Officially The Best Bridal Retailer in England

Here’s my fab team, who are all brilliantly trained and here to give you an unfaltering and award winning experience. We can’t wait to meet you and create your perfect look together!

Our Team


Pure’s Owner

When I opened the doors to my original little boutique almost 17 years ago I could never have imagined it would become the Pure it is today. What a whirlwind it has been ever since, I don’t think my feet have actually touched the ground in all that time! But I still love it all as much today as I did back then, even though Pure is barely recognisable from those early days. Over the years we’ve grown into the wonderful business we are today, moving to our stunning ‘forever’ boutique in 2012 and I really couldn’t be more proud of all we have achieved together. And ah yes…I’m also mum to Coco, Pure’s gorgeously crazy, resident pooch!



Pure’s Fab Manageress

There is no way that Pure would be Pure without Gemma! She’s my longest serving member of the team and started working here as a part-time consultant when she was just 22. Older and wiser now, she is the glue that holds us all together.

These days she doesn’t have many opportunities to serve our lovely brides as she’s often up in the office making sure everything is running smoothly, but on the days when she is on the shop floor, you can be sure you’re in the safest of hands, there’s really nothing she doesn’t know and is our Pure Guru!


Wedding Stylist

Rebecca is the envy of all of us girls at Pure for her youthful looks! She’s definitely the only woman we know who wants to look older! A trained and talented hairstylist, she always gets the job of ‘sorting’ our hair if we’re off for a night out! But it also means she is the perfect person to chat to about ideas and inspiration on how to wear your hair on your wedding day. Softly spoken, warm and friendly, Rebecca will always put her brides at ease with her natural and relaxed nature and has a knack of finding ‘The One’!


Wedding Stylist

Jade is the most beautiful lady, both inside and out. She’s switched on, savvy and honestly, hilarious! She has the best sense of humour and is super quick witted and always has the rest of us in stitches! Jade got married herself just a few years ago and is an insta guru, so she is always on top of all the latest trends and what is influencing bridal fashion right now. From the moment you meet Jade it will feel like you’ve known her forever, she just instantly feels like your friend, you’ll see what I mean when you meet her.


Wedding Stylist

Hayley has recently joined the team to cross over both the bridal and menswear departments, and her styling experience at Mint Velvet and Hugo Boss certainly hold her in good stead for being able to style your perfect look whether you're a bride or a groom.

She has a passion for being creative and is also a talented artist and so really loves to hear all about your theme and colours behind your wedding day and how you plan to see it all coming together.


Wedding Stylist

Our stunning Renee is a fashion graduate and loves nothing more than the opportunity to use the skills learned throughout her degree to style our wonderful brides. She's bright, bubbly and always busy and she really lilghts up when she's getting to know her brides. You'll have a fun and fabulous appointment if Renee is your stylist.


Wedding Stylist

Our beautiful GG has been with us for several years, originally starting in bridal but on returning from her maternity leave she is now Matt's right hand woman in our menswear department. Always up for a giggle and rarely without a smile on her face, she loves to guide her grooms in styling their wedding outfit, and has more 5* Google reviews than any other single member of the team, so trust her judgement, her suit/accessory combinations may just be exactly what you're looking for.


Head of Menswear

Matt is our fab Head of Menswear, and trust me, that's quite some responsibility! It's a crazy busy department, literally dressing 1000's of gents each year, but Matt is always on it, alwasy ggreeting you with a warm and friendly smile on his face and making you feel instantly welcome and relaxed. He has worked in menswear retail for several years and his wealth of experience means when it comes to creating the perfect outfit he's your man!


Pure’s Pooch

Coco wins the cutest ‘member of the team’ award hands down! She is a little bundle of fluff that occasionally makes an entrance onto the shop floor, despite that being against ALL the rules! She’s even recently gatecrashed a photo shoot making her modelling debut and ending up on the front cover of a regional wedding mag!