How to pay for your dress
We know the question of how to pay is as real as the question of which dress to choose. Here are your two options at Pure Brides.
Pay in full
Pay for your dress in full at the time of ordering, by debit or credit card. Simple, clean, and no further payments to manage.
Payl8r finance
Spread the cost of your dress over monthly payments through our FCA-regulated finance partner, Payl8r. Subject to eligibility and affordability. Representative APR 65.5%.
Your purchase is protected
RBA Accredited
Pure Brides is a proud member of the Retail Bridalwear Association (RBA), the UK trade body for independent bridal retailers. RBA membership means you benefit from an independent dispute resolution service and financial protection through the RBA Brides Assurance Scheme should anything unexpected occur.
FCA-Regulated Finance
Our finance partner, Payl8r (Social Money Ltd), is authorised and regulated by the Financial Conduct Authority (FCA Ref. 675283). We are a registered Introducer Appointed Representative, giving you confidence that your finance agreement meets strict UK regulatory standards.
Transparent Pricing
No hidden fees. Our pricing is clear from the first appointment, whether you're paying in full, spreading the cost with Payl8r, or using our instalment payment plan. Appointment fees are fully refundable with 24 hours' notice, or transfer to your new date if you reschedule.
Available on all Pure Brides purchases
Payl8r is available on:
More flexibility for your wedding journey
Weddings are magical, but let's be honest, planning one can feel overwhelming at times.
Between venues, suppliers, styling, and all the little details in between, balancing what you love with what feels comfortable to spend isn't always easy.
We believe finding your dress should feel exciting, not stressful.
Payl8r simply gives you another option, allowing you to spread the cost of your wedding wardrobe over time, rather than paying everything upfront.
No pressure.
No compromise.
Just more flexibility, if you need it.
How it works
Speak to your stylist
If you would like to learn more about Payl8r, simply let your stylist know during your appointment and they will happily direct you further.
Apply through Payl8r
Applying is simple. Just fill out the short application in your appointment with your stylist and receive an instant decision, subject to creditworthiness and affordability assessments.
Choose a payment option
Payl8r gives you the option to spread the cost of your wedding wardrobe over time, rather than paying everything upfront.
Frequently Asked Questions
Important information
Pure Brides Limited is an Introducer Appointed Representative of Social Money Limited t/a Payl8r who is authorised by the FCA under Ref. Number 675283.
Credit is subject to creditworthiness and affordability assessments. Missed payments may affect your credit file, future borrowing and incur fees. Representative APR 65.5%.
Payl8r is available on all purchases at Pure Brides. For more information regarding repayment options and terms and conditions, please speak to your stylist or visit the Payl8r website directly.