Events
UPCOMING EVENTS & SHOWS
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04/07 - 05/07
The Pure Brides Norwich Wedding Dress Sale 2026
Designer gowns at unforgettable prices. Once they’re gone, they’re gone.
Sat - Sun
The biggest bridal event of the summer is coming to Norwich ✨ Join us for The Pure Brides Norwich Wedding Dress Sale on Saturday 4th & Sunday 5th July 2026 and discover luxury designer wedding dresses from just £399 up to £1,599. This is our ONLY sample sale of the year, giving brides the opportunity to shop exclusive designer gowns at unforgettable prices and take their dress home the very same day. Expect packed rails filled with modern satins, romantic lace, dramatic sparkle, timeless classics, statement silhouettes, and one-off gowns ready to be discovered in a high-energy luxury bridal atmosphere. Appointments are one hour long, and brides are welcome to arrive 20 minutes before their appointment time to browse the rails before heading into the fitting rooms ✨ Appointments are limited, excitement will be high, and dresses are sold strictly first come, first served. Once a gown is gone, it’s gone. Whether you’re newly engaged, planning on a shorter timeline, or searching for your dream designer gown at an exceptional price, this is your chance to experience the biggest bridal event of the summer 🤍
Sample Sale Disclaimer All dresses purchased during The Pure Brides Norwich Wedding Dress Sale are sold as seen. Due to the nature of the event, all sales are final and no returns, exchanges, refunds, or dress holds will be permitted. Full payment must be made on the day of purchase and all gowns must be taken home the same day. Pure Brides is unable to store Sample Sale gowns, even if you currently have another wedding dress in storage with us. Please note that brides may only hold one bridal appointment at a time. By booking a Sample Sale appointment, any existing future appointment booked with Pure Brides, whether before or after the sale dates, will automatically be cancelled in line with our appointment policy. All dresses are available on a first come, first served basis and once a gown has been purchased, it is no longer available.