For one weekend only, be the first to try on the brand-new Milla Nova Pearl of the Season and Bubbly Mood collections – fresh from the runway and straight to our showroom!

Think unforgettable fashion, dreamy silhouettes, and serious main character energy 👑

Spots are limited and this event is not to be missed.

👉 Book now to say yes to your Milla Nova dress!

🔥 PURE BRIDES BIGGEST EVER SAMPLE SALE

19th & 20th July | Norwich

💥 The sale event of the year is BACK – and it’s bigger than ever! For two days only, shop our biggest bridal discounts of 2025 at the Pure Brides Sample Sale, 19th–20th July.

Expect fast-paced, fun-filled one-hour appointments, the chance to bring up to 3 guests, and unmissable savings on designer gowns.

BUT - this event is for brides who are ready to say YES – if you're looking to get ideas or to try on lots of different styles, please book one of our alternative appontments, when we can devote a full 2 hours to helping you find your perfect style.

Dresses are limited and once they’re gone, they’re gone!

APPOINTMENTS GO LIVE ON 24TH JUNE AT 7PM

👉 Follow Us on Instagram and TikTok @purebrides for all the sneak peeks, and watch LIVE from 5.30 on 24th June to see some of the dresses that will be in the sale and book your appointment when they GO LIVE on 24th June 7pm and bag your dream dress – for less.