The Collections
Curated by experts with over two decades of bridal experience
- Hand-curated wedding dress collection, selected for our beautiful Norfolk brides.
- Designers include Milla Nova, Maggie Sottero, Ellis Bridals, Jane Aston, Jarice Bridal and Yedyna.
- Pure Brides is the exclusive Norfolk stockist of Milla Nova.
- Our team selects collections for design, construction, fit and how they make brides feel.
Hand-picked for you
We travel the globe to bring the very best of bridal fashion home to Norwich. We don't just stock dresses; we curate collections based on quality, construction, and breathtaking design. Whether you're looking for the daring couture of Milla Nova, the timeless romance of Maggie Sottero, or the modern elegance of Jane Aston, your dream dress is waiting.
Milla Nova
For the bride who wants to make an unforgettable statement. Milla Nova brings high-fashion, unapologetic European couture straight to Norwich.
Think intricate 3D lace, daring splits, luxurious fabrics, and show-stopping silhouettes that demand attention. We are incredibly proud to be the exclusive Norfolk stockist for Milla Nova, and our founder Anna is the UK agent for the brand, giving our brides an unrivalled connection to the collection.
Maggie Sottero
Renowned globally for having arguably the best fit in the bridal industry. Maggie Sottero dresses are famous for their signature internal construction that makes you feel unbelievably supported and secure all day long.
Their designs are fiercely romantic, deeply feminine, and beautifully inclusive of absolutely every body type. A true bridal powerhouse.
Jarice Bridal
A family-owned Belgian brand designing for brides across Europe for over 30 years. Jarice excels at incredibly flattering silhouettes with unique, unexpected detailing.
Explore Jarice BridalEllis Bridals
Pioneers of British bridal since 1912. Ellis Bridals blends over a century of heritage with modern design, creating dresses that feel both timelessly classic and brilliantly fresh.
Explore Ellis BridalsJane Aston
A beloved British bridal brand celebrated for effortlessly wearable silhouettes and beautiful attention to detail. Every dress is designed to feel as stunning to wear as it looks.
Explore Jane AstonYedyna
Born in Ukraine, Yedyna is a rising force in European bridal couture. Each dress is a deeply personal creation, sculpted with precision, rich in texture, and designed for the bride who wants something genuinely different.
Explore Yedyna