Experience Pure
Best Bridal Retailer in England 2019 & 2023
Why I Founded Pure
I opened Pure in January 2005. I had a really dreadful experience whilst shopping for my own dress, and having been heavily involved in delivering an exceptional customer experience in my previous corporate role, it hit especially hard. This was what I hoped would be one of the most special times in my life, and instead, it was hugely anticlimactic.
I knew as soon as I had the opportunity to, I would open a bridal shop that was the absolute antithesis of what I had experienced.
"For me, my brides and how they feel has always been at the heart of absolutely every decision we make. 'Will it make our brides' experience better?' is basically the question I've always asked."
I am an absolute perfectionist with a known eye for detail. I take immense pride in how beautiful our showroom is, constantly trying to perfect every little detail to give our customers a better experience every single time they visit.
I am not only the founder and owner of Pure Brides, but along with my co-director, I am also the UK agent for Milla Nova, proudly representing them and working to support all of their UK, Irish and Scandinavian stores. We also represent Jarice, one of the longest established bridal brands in Europe.
Who knows what the future has in store, but whatever it may be, my love for this industry and the passion for delivering exceptional experiences for all of my customers will never fade.
Here's my fab team
Take a look below to get to know us all a little better. We can't wait to meet you and create your perfect look together!
Molly
Pure's Bridal ManagerMy journey with Pure began in 2021 as a Pure Bride, when the wonderful Jade helped me find my dream dress. That unforgettable experience opened my eyes to the magical world of bridal, and I knew I wanted to be part of it. I joined the Pure family in 2022 and haven't looked back since.
Today, I'm incredibly proud to lead our wonderful bridal team. There's nothing more rewarding than helping our brides find the one and being part of such an unforgettable chapter in their lives. I never take for granted the trust our brides place in us, and seeing their confidence grow throughout their appointment is one of the most rewarding parts of what I do. Pure isn't just where I work, it's truly my passion.
Outside of the showroom, I'm a very proud mummy to my beautiful daughter, Arabella, and wife to my wonderful husband, Jack, who I married in 2022.
I can't wait to welcome you into our showroom, be part of your bridal journey, and help you create memories you'll treasure forever.
Riro
Social Media & Events SpecialistI joined the Pure family in 2021 while studying for my Fashion degree, starting out as a part-time Bridal Stylist. One of my favourite memories from those early days was the team tuning into my graduation livestream. It was one of those moments that made me realise Pure had become so much more than just a workplace.
Fast forward a few years, and somehow I've found my way into social media and events, and I genuinely couldn't be happier. I still get to spend time with our wonderful brides while also bringing some of my bigger ideas to life. Whether that's organising exclusive wedding events, planning a fashion show, or dreaming up the next big project, no two days are ever the same, and I wouldn't have it any other way.
Outside of Pure, I'm always collecting new hobbies. Whether it's sewing, painting, attempting to write a book, or convincing myself it's finally time to start a podcast, I love learning something new. I'm also a huge film fanatic, so you can always count on me for a completely random movie fact to distract the girls.
Jade
Marketing & CommunicationsI joined the Pure family in November 2019 and I'm so proud to be the longest serving member of our team. Although my background was in marketing and branding, I began my journey at Pure as a Bridal Stylist after having my first baby, and I quickly realised I'd found somewhere very special.
Connecting with our brides has always been my favourite part of the job. I love hearing their stories, really getting to know them, and becoming a small part of such an important chapter in their lives. It's a privilege I'll never take for granted.
Today, as Marketing & Communications, I get to bring together my passion for people with my background in marketing, helping shape the journey our brides and grooms experience with Pure.
Outside of work, I'm married to my incredible husband and a super proud Mummy to Chester & Hallie. I love good food, great coffee and slow days spent with my family by the coast or exploring somewhere new together.
Martina
Bridal StylistAfter completing my degree in Fashion Design, joining the Pure Brides team felt like the perfect fit. I've always loved the finer details and believe it's the little things that make the biggest difference.
Helping a bride find the dress that makes her feel like the most beautiful version of herself is one of the greatest joys of what I do. That unforgettable moment is filled with so much emotion, and I feel incredibly honoured to play a small part in such a special chapter of her story.
When I'm not at Pure, you'll usually find me wearing a colourful outfit, laughing with friends, spending time by the sea, or planning my next adventure somewhere around the world.
Lizzie
Bridal StylistAfter experiencing Pure Brides as a bride myself over 10 years ago, I knew there was something truly special about it. With a background in styling, I always knew becoming a Bridal Stylist was where I was meant to be.
Pure has truly become my second home, surrounded by a team I adore. I love creating a relaxed, reassuring atmosphere where every bride feels comfortable, confident and completely themselves. Helping someone find the one and seeing their confidence grow is the most rewarding part of my job.
Outside of the showroom, I'm a proud mum of two and share family life in the countryside with my wonderful husband.
Andrea
Bridal StylistI'm Andrea, a bridal stylist, proud mum to my beautiful little girl, Hallie, and wife to my wonderful husband.
Outside of the showroom, you'll usually find me dancing, and before joining Pure, I even ran away with the circus! Pure is also where I found my own wedding dress, and that's where my love for everything Pure began. Experiencing that magic for myself made me want to be part of creating it for other brides, and now I'm devoted to giving every bride the same unforgettable experience.
Courtney
Bridal StylistI became a Bridal Stylist after finding my own wedding dress at Pure and falling head over heels for the experience, the attention to detail, and everything Pure stands for. It made me want to help other brides experience that same feeling, and being part of such an important moment in their lives is something I never take for granted.
Outside of Pure, I'm a newlywed, devoted mum to toddler twins, and currently studying for a degree in Medical Science. I love exploring farmers' markets, discovering beautiful new places to eat, and making memories with my husband and beautiful daughters.
Valérie
Bridal StylistJoining the Pure family has been such a special experience. It's easy to feel part of the team because of the genuine warmth and kindness that surrounds you every day, and it's something that inspires me in everything I do.
As someone who aspires to design my own clothes one day, I love helping our brides find the dress that feels perfectly them. Knowing I've played even a small but memorable part in such an important chapter of their lives is the most rewarding part of my role.
Our Promise To You
No Pressure
We will never push you into making a decision. This is your journey, and we work at your pace to ensure you feel completely confident.
Total Honesty
You'll always get our genuine, expert opinion on fit, styling, and what works best for your vision and body shape.
A Warm Welcome
Whether you arrive in full glam or your comfy joggers, you'll be treated like absolute royalty from the moment you step inside.
Team Info Night
Are you interested in finding out more about a career at Pure?
Come and spend an evening with us in the showroom, meet the team, find out more about what we do, and let us get to know you. No agenda, no interview, just a lovely evening getting to know each other.
We hold these evenings so that when positions do become available, we already have a wonderful shortlist of people we know and love. Register your interest below and we'll be in touch with details.
Want to join the Pure family?
We're always on the lookout for people who share our passion for delivering truly exceptional experiences. If you feel like Pure could be your kind of place, we'd love to hear from you.
Send us a short video introducing yourself and telling us why you'd be our perfect fit. It doesn't need to be polished, just you, being you.
You can either share a link to a video hosted on YouTube, Instagram, Google Drive, or anywhere else, or upload a file directly (up to 25 MB).