Pure Brides summer wedding dress sale 2026
Where you can Buy Your Designer Gown and take it home on the day!
Saturday 4th & Sunday 5th July 2026
Designer wedding dresses from £399 to £1,599
Once they’re gone, they’re gone.
The biggest bridal event of the summer is coming to Norwich ✨
Join us for The Pure Brides Norwich Wedding Dress Sale on Saturday 4th and Sunday 5th July 2026, and discover luxury designer wedding dresses at unforgettable prices.
This is our biggest sample sale of the year, giving you the chance to find your dream designer gown, enjoy the Pure Brides experience, and take your dress home the very same day.
Expect rails filled with beautiful one-off gowns, including modern satins, romantic lace, dramatic sparkle, timeless classics, statement silhouettes, and designer dresses ready to be discovered.
Appointments are one hour long, and you are welcome to arrive 20 minutes before your appointment time to browse the rails before heading into your fitting room.
Appointments are limited, excitement will be high, and dresses will be sold strictly on a first come, first served basis.
Whether you’re newly engaged, planning on a shorter timeline, or searching for your dream designer gown at an exceptional price, this is your chance to experience the biggest bridal sale event of the summer 🤍
Below is a preview of just some of the wedding dresses that will be featured in our summer sample sale. We’ll be adding more styles nearer the time, and prices will be reduced further before the event.
This is only a small selection of what will be available on the day, and every gown will be sold on a first come, first served basis. Once it’s gone, it’s gone.
Important Sample Sale Information
All dresses purchased during The Pure Brides Norwich Wedding Dress Sale are sold as seen.
Due to the nature of the event, all sales are final and no returns, exchanges, refunds, dress holds, or transfers will be permitted.
Full payment must be made on the day of purchase, and all gowns must be taken home on the same day. Pure Brides is unable to store sample sale gowns, even if you currently have another wedding dress in storage with us.
Please note that brides may only hold one bridal appointment at a time. By booking a Sample Sale appointment, any existing future appointment booked with Pure Brides, whether before or after the sale dates, will automatically be cancelled in line with our appointment policy.
All dresses are available on a first come, first served basis. Once a gown has been purchased, it is no longer available.