We're so proud of our beautiful store and delight in creating a warm and welcoming environment for each and every one of our beautiful brides to be.
Together we will create the most incredible memories you'll treasure forever.
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Anna founded Pure Brides in 2004, and her passion and determination, coupled with her love for all things bridal have meant that it has risen to become one of the leading bridal boutiques in the UK, and now proudly holds the title of ‘Best Bridal Retailer in England’.
Committed to providing a personal and unforgettable wedding dress shopping experience for every bride who walks through their doors, Anna and her team are with you every step of the way, creating incredible memories and your dream bridal style. Featuring a warm, inviting showroom where you can browse their entire collection, three private bridal rooms with seating for family and friends, and a friendly team of knowledgeable stylists, Pure is an essential shopping destination when you begin searching for your wedding dress.
Book your appointment today!
With a beautifully-curated selection of designer wedding dresses at affordable prices, Pure Brides offers a wedding gown shopping experience like no other in the Norwich area. As exclusive retailers of several international bridal design labels, including Maggie Sottero, Rebecca Ingram, Milla Nova, Etoile, Abella and Ellis Bridals, our city centre showroom is the premier shopping destination for brides-to-be. Intimate, individualised attention from knowledgeable staff will help you say “yes” to your dream wedding dress in a relaxed and fun environment. From wedding dresses to bridesmaids gowns, and even wedding accessories, Pure’s spacious boutique is the perfect space to begin your bridal journey!
So come and find out why we’re the best in the country and book your bridal experience with us today!