Our Boutique

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We're so proud of our beautiful store and delight in creating a warm and welcoming environment for each and every one of our beautiful brides to be.

Together we will create the most incredible memories you'll treasure forever.

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Book your appointment today!

With a beautifully-curated selection of designer wedding dresses at affordable prices, Pure Brides offers a wedding gown shopping experience like no other in the Norwich area. As exclusive retailers of several international bridal design labels, including Maggie Sottero, Rebecca Ingram, Milla Nova, Etoile, Abella and Ellis Bridals, our city centre showroom is the premier shopping destination for brides-to-be. Intimate, individualised attention from knowledgeable staff will help you say “yes” to your dream wedding dress in a relaxed and fun environment. From wedding dresses to bridesmaids gowns, and even wedding accessories, Pure’s spacious boutique is the perfect space to begin your bridal journey!


So come and find out why we’re the best in the country and book your bridal experience with us today!