Your Appointment

Pure Brides - Wedding Dress shop Norwich, Norfolk

Some Useful Info

From the moment you book your appointment, whether it be using our online booking service or simply by calling the showroom, you will begin to see how important both you and your day is to us.


We’d love to know All About Your Special Day, so please do click the link and give us all the information about your wedding that is important to you. This in turn will mean that we will already have a feel for what you have in mind before you even set foot through the door!


You’ll also be sent your own personal Pure Portal access when you book, where you’ll be able to ‘heart’ all your favourite dresses that you’d like to try on during your visit.

Once you arrive your stylist will take you to your own private Bridal Lounge where you and your guests can relax and where we can get to know you and chat about your plans and dreams for your wedding day. Then it’s time to try on some of our gorgeous gowns, and where you’ll begin to trust your stylist to know instinctively what you’ll love and what you’ll look and feel fabulous in.


We would always recommend that you book an appointment to ensure you receive the service and time you deserve. You're welcome to bring along up to 3 trusted relatives or friends as your guests, (unless you've booked our Blushing Bride Bridal Appointment) who will give you an honest and genuine opinion and we would suggest that you allow up to two hours for your initial appointment.

Your prompt arrival to appointments is much appreciated, as we do get very busy and want to ensure you enjoy a relaxed visit. We certainly wouldn’t want you to feel rushed but as we have to run a very strict diary we cannot allow your time to run over as this would be unfair to the next bride. Thank you for your understanding.

Learn About The Steps We're Taking To Keep You Safe During Your Visit


Top Tips

  • Don't forget that you can use our SuperFast Broadband to video call anyone who may not be able to join you in your appointment.
  • Be ready to say YES! over 65% of our brides find their dress on their first visit.
  • Our collection ranges from £800 to £2000
  • Wear a strapless, well supporting bra
  • Keep underwear colours neutral
  • Allow 2 hours for your appointment.
  • Make sure you schedule some time out for lunch!
  • Be open minded

Most importantly, have fun!




Important Note

We apologise that as the bridal showroom and fitting rooms are on different levels it is not suitable environment for prams or buggies as they cannot be watched at all times. We are very happy to make arrangements for wheelchair access, should this be helpful to you, but if possible please do let us know when booking your appointment.