Welcome to Pure

The Award Winning
Wedding Dress Showroom in Norwich

Where we create enjoyable, fun and positive memories, that will last a lifetime and that you and your friends and family will treasure forever

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Bridal Gowns

Our fabulous collection of gowns have been selected with you in mind, using our extensive experience gathered from serving thousands of happy brides over the years.

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Catherine Deane

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Suit Hire

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Signature Scent

The Perfect Bridal Fragrance

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Designer Collections

All of our wedding dresses are hand selected from our designers collections, with you, our brides, in the forefront of our mind.

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Why Pure

About Us

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What Our Brides Say About Us



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Our Boutique

We’re so proud of our beautiful store and take great pride in creating a warm and welcoming environment for each and every one of our customers.

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Here @purebrides we love all things Wedding, set in Norwich’s historic Lanes, we’ve helped beautiful brides find The One for over 14 years #puresbridetribe.

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Bridal Awards